The Membership Experience (formerly TRIBE) By Stu McLaren (2023)

Hey, Thank you for stopping by my Stu McLaren’s Membership Experience™ (formerly TRIBE) Review.
If you are looking for a real & honest review, you are in the right place. But, if you are here because you are interested in the program, You can find The Membership Experience Official Website Here.
The EARLY BIRD BONUS Expires Today May 1st at 11:59 PM PT. You can enroll now to get it.
IMPORTANT and URGENT
DOORS ARE CLOSING TONIGHT: This will be your LAST CHANCE to take advantage of what could be a truly life-changing opportunity. If you’re on the fence about whether or not you should take advantage of this, then I highly recommend you to Watch This Detailed Video From Stu McLaren Now!
Membership Experience (ALL-DETAILS)
Expires May 1st at 11:59 PM PT
Contents
Who Is Stu McLaren?

Stu McLaren is a Canadian entrepreneur. Since 2008, Stu has been working intimately with tens of thousands of authors, speakers, coaches, consultants and business owners to transform what they already know, love and do into recurring revenue by launching, growing and scaling 6, 7 and 8-figure membership businesses.
In 2008, he co-founded the world’s most popular membership platform for WordPress (WishList Member). When Stu sold his interests in October 2014, they were powering over 58,000+ online communities and membership sites..
As the former co-founder of the world’s leading membership platform for WordPress, WishList Member, and now creator of the TRIBE Experience, Stu McLaren has a unique behind-the-scenes perspective of what works in membership and subscription markets – and he has been doing it in virtually every market you can think of.
From photography and calligraphy to dog training, fitness, music, health, meal plans, teacher plans, non-profit, personal development, business development and so many more!
And through it all, Stu has discovered the subtle nuances that make a BIG difference in the success of the sites that thrive year over year versus those that struggle and stall.
Limited Time FREE Membership Workshop From Stu McLaren
During this FREE workshop series, you’ll discover the proven strategy to launch (or grow) a successful online membership site… even if you’re starting from scratch or have a brick-and-mortar store.
If you have missed any part of the workshop, you can find it here.
Part #1: The Membership Guide & Tips
Ready to tap into the collective brilliance of high 6 and 7-figure membership owners in all sorts of different markets?
Whether you’re a newbie – or you’re a seasoned membership pro – I guarantee you there is something in here for you. It’s totally jam-packed with juicy membership nuggets!
You’ll learn the exact strategies and tactics that 6 and 7-figure membership owners used to dramatically (and consistently) grow their business!
All It Takes Is One Idea, One Strategy, One Tactic, Or One Shift To Make A Massive Difference InYour Membership And Boost Your Bottom Line
Part #1 Live: The Membership Movement
Wondering if a membership will work for your business?
What if there’s already a TON of free content available in your niche?
There is SO much information available today. People are overwhelmed, and they just don’t have the time to sort through it all. It’s also sometimes hard to know which information is good info and which information is fluff… or just plain wrong. When you come along and cut through all the noise to give clear, actionable steps, people line up to pay for the simplicity, the ease, and the progress they’ll make when they get the RIGHT information at the RIGHT time.
But… Free content isn’t the only thing you need to pay attention to when assessing your market. There are two more BIG indicators of whether a market is going to be a slam-dunk for your membership, and Stu is going to share them in the first session of his free Workshop ….
Part #2: The Success Path™
The Surprising Reasons People Join and Keep Paying Month After Month (and it’s not what you think)
In the second part of the workshop, you’ll learn the most important elements to any membership site, the Success Path™. This is the foundation of your membership. You’ll also learn the four REAL reasons why people buy, and what hooks them to join and keep paying month after month.
Plus, Stu shares the #1 thing that EVERY GOOD MEMBERSHIP SITE MUST HAVE.
Part #3: The Membership Blueprint
Stu’s Proven Step-By-Step Blueprint For Starting (or growing) a Low Stress, Highly Profitable Membership
In the third and final part of the workshop, you’ll get Stu’s proven step-by-step Membership Blueprint for starting (or growing) a low stress, highly profitable membership site.
It doesn’t have to take an overwhelming amount of time or money for you to start your profitable membership business – around what you already know, love, and do.
What Is Stu Mclaren Membership Experience™ (formerly Tribe)?

The Membership Experience helps people transform their knowledge and influence into recurring revenue by launching, growing and scaling 6, 7, and 8-figure membership sites. Stu McLaren TRIBE will provide you a proven plan that works. Regardless of the market, this plan will give them the clarity and direction they need to build a highly profitable and low stress membership site.
The content is backed by years of experience of best practises in hundreds of different markets. And each year it gets better because it doesn’t just lean on Stu Mclaren insights… They are now tapping into the collective wisdom from our community. This is helping them identify membership trends and strategies WAY before everyone else. That’s why TRIBE works. And that’s why people experience so much success.
The course is targeted to:
A) Anyone who already has a membership site (but it’s not growing like it could be)
B) Anyone who is thinking about launching a membership
C) Anyone who has a following or expertise but isn’t monetizing it well.
For Whom Is The Membership Experience™ (Stu Tribe Course)?
here are the groups that this course will be especially relevant for:
- Established experts Like Authors, speakers, bloggers, podcasters, coaches or consultants. TRIBE will help you continue sharing what you know, but in a more leveraged, profitable way.
- Influencer who has an audience. Anyone who has built up a following either on social media (Facebook, Instagram, Twitter, Snapchat) or has built an email list. The pain point is, they aren’t monetizing their influence well. TRIBE will help them to continue serving that audience in a bigger way while getting paid handsomely to do it.
- Existing membership site owners who already “get” the benefits of recurring revenue because they’re experiencing it on some scale. But most membership site owners struggle after their initial launch to actually grow their sites year over year. They hit a plateau and fight against poor retention (members usually only stay a few months). TRIBE will give them a plan for to really grow and scale their membership into a thriving business.
- Anyone wanting to start an online business. If you have an idea of building an online business that contains recurring revenue, but you’re not an expert and are unsure how to proceed. TRIBE will show you how to leverage other people’s knowledge and create a membership site that becomes their full-time venture.
What Do You Get In Stu McLaren Membership Experience Course?
You will get instant access to Membership Experience (Tribe) course with 6 modules of live coaching, there are even bonuses to help you launch your successful membership site. I will cover more extensively on these bonuses in the next section.
To clarify, let’s dig deep in the 6 training Modules…

Your Foundation Strategy
This is all about how to identify who you will serve, what they REALLY want, and how to best serve them with the right type of membership site.
- The six reasons someone joins any membership site. The REAL reason someone joins a membership is very different than what you’d expect. And when you know this, you can position yourself, your community and what you offer to really stand out. It will give you a HUGE strategic advantage.
- The two must-have pieces of research you need to know about your market in order to position your membership as an “I need this” resource vs “maybe I’ll give it a try”
- The six membership models and how to pick the one that’s right for you. Not every membership model is right for every market.
- The “less stress” membership philosophy. Everything in the Foundation Strategy is intentionally designed around two core beliefs that I have about membership sites – maximize profitability while minimizing stress.

Your Audience Strategy
This is your strategy for building and growing your audience and your email list. I’ll hand over my content creation secrets for producing a ton of high-value content for your platform, PLUS share with you the keys to creating the ultimate list builders that are proven to work time and time again.
- The tactical step-by-step process for growing an audience from scratch… FAST— even if you don’t know where to start or you’re on a tight budget.
- How to create a year’s worth of content in less than a week. This is NOT about you being stuck on any content treadmill. This is about you designing a content strategy that incorporates massive amounts of leverage to free up time (while providing a TON of value).
- The five must-haves for every good list builder and why you must be more intentional and hyper-focused on growing your email list now than EVER before.
- The secret to a high converting landing page for your list builder — and key components that your page can’t go with out.

Your Content Strategy
This is about you crafting content that is easy to deliver and compels people to buy. Stu will show you exactly how to structure your content so that your members rave about the progress they’re making with the things that they’re learning from you.
- The “Success Path™”… which, regardless of your market, will provide your audience tremendous clarity and momentum (and that’s one of the reasons they won’t ever want to leave). I’ll walk you through creating your own path and why it’s the secret to your never-ending success.
- The four membership types and how to choose the one that’s best for you.
- The six membership models for information-based products (which is totally different from type). Not every model is right for every market.
- The three types of must-have content every membership needs. Most “hobby sites” only have one… and that’s a BIG reason why they fail long-term.
- The #1 reason people cancel… and how to structure your content to avoid high cancelations.

Your Marketing Strategy
This is your strategy for attracting new paying members. When it comes to marketing, there are a million things you can do. I’m going to cut through the clutter and share with you the few things that we do over and over again to add thousands of new members with every promotion.
- Open vs. Closed marketing plans. I’ve tried both and they each work. However, one will bring 3X the results with a fraction of the effort.
- The 7 pricing strategies… and specifically the NEW trends that highlight which ones will have the highest ROI in your market.
- How to position your membership as a “must have” resource vs. “nice to have”.
- The marketing sequence that leads to the greatest momentum and highest engagement… regardless of the size of your audience.
- The 3 promotion types and the “rules of engagement” for when each should be deployed.
- “Momentum stacking” and the secret behind maintaining excitement and anticipation in between launches.

Your Launch Strategy
In this module we get into the “how to” specifics of executing HIGHLY effective marketing campaigns.
- The tactical step-by-step for growing an audience from scratch… FAST – even if you’re on a tight budget.
- The subtle pre-launch commitment campaign that generates massive momentum prior to any launch… and virtually guarantees your opening week is a HUGE success.
- The simple 3-part launch process and the timing of each part that broadens your reach and boosts your conversions.
- Evergreen campaigns, wait list promotions and other tactical blueprints that consistently bring you a steady stream of new members month after month.
- The lightening quick launch that requires no videos, no sales page and no webinar.
- Practical, “here’s what to say” templates for each piece of the marketing promotion. No more “writer’s block” for you.

Your Community Strategy
One thing I know for certain is that people come for the content, but stay for the community! This module is all about creating a thriving, engaged community that leads your members to more progress. And if you can build a strong, sticky community, your members will be happy and stay with you month after monnth!
- The 5 key elements of a thriving community and crystal-clear communication plan for sharing your community rules, culture, and purpose. Nail these and your members won’t want to leave!
- Our exact template for creating community rules and guidelines that will immediately elevate the value and perception of your community.
- Warning signs to watch out for and prompts to spark engagement when things in your community seem to fizzle out.
- The three things you MUST keep in mind when selecting a community platform — the right platform can make all the difference in keeping members happy, engaged, and feeling like they are part of something BIGGER.
- Why the Circle of Awesomeness™ is a critical component of your community strategy — and how it directly contributes to the success of your next launch.

Your Retention Strategy
This is your plan for keeping people happy and paying month after month. If you don’t have a plan for this, you’re in trouble.
If you aren’t intentional about designing a retention strategy, you will lose a lot of people each month – and therefore a lot of money. This is THE most valuable module if you want to maximize your revenue with memberships and subscriptions.
- The real reasons people stay (there are only 4 of them)…
- One minor tweak that instantly tripled the lifetime customer value of a well known magazine… and how to use the same technique in your membership.
- How a subtle shift in the way content was delivered reduced the “drop off rate” by 40% of a well known subscription service.
- Why the first 45 days are critical to your success… and the 7 actions you want every member taking to ensure their happiness.
- Membership guidelines and rules that impact people’s perception of your community
- Gamification and the role it plays in increasing your overall engagement (as well as how to implement it in a super simple way).
- Launch pricing and how to use it to increase commitment from your members while also increasing the perceived value of everything that you’re doing.
But, that’s not all…
Stu McLaren Membership Experience Bonus
Early Bird Bonus Expires May 1st at 11:59 PM PT
List Building Lab: From Zero To Launch Ready
(Value $497)

During this live implementation workshop, you’ll get everything you need to not only start growing your audience and building your email list, but welcoming them into your membership, too!
This LIMITED TIME BONUS shows the exact step-by-step process to help you create your first (or next) irresistible list builder so that you can grow your audience at supersonic speed.
Imagine having your idea fleshed out and all the assets to grow your list to 200 or more in just two weeks or less!
And when you join before May 1 at 11:59 pm PT, you’ll get a front row seat to this amazing implementation workshop where I’ll lay out my complete and foolproof system for doing just that!
BONUS #1: Founding Member Launch Bonus (Value $497)

The Founding Member Launch is one of the fastest and easiest ways to launch your membership site.
During this bonus, I will walk you through my proven strategy and provide you with my exact word-for-word email and social media scripts. In fact, there are SO many people in our community that covered their investment in The Membership Experience™ with just THIS bonus.
BONUS #2: Borrowed Influence (Value $497)

If you are in the early stages of growing your business, you’re probably hungry to gain momentum as quickly as possible – am I right?
But the thing that’s holding you back is that you may not currently have an audience that you feel can support a membership.
But here’s the thing.
It doesn’t take a massive audience to begin generating a healthy amount of recurring revenue from your membership.
In fact, people in Stu’s community are regularly launching successful memberships with just a few hundred people in their audience.
And in this bonus, you’ll learn exactly how to build massive momentum from a standing start.
And if you have an existing audience, you’re going to be able to leverage this same strategy to biggie size your audience in record time.
BONUS #3: 7-Figure Fill in the Blank Launch Script Templates (Value $997)

These are the EXACT templates Stu uses to craft world-class, 7-figure promotions.
The worst thing that can happen from a marketing standpoint is you have this amazing membership but you don’t know what to say when it comes to sharing it with the world.
When you join, you’ll get access to these tremendously valuable scripts that Stu has used over and over to craft winning, 7-figure launches.
And it’s ultra-easy. All you have to do is literally answer a few questions and fill in the blanks. When you’re finished, you have proven scripts.
You’ll know exactly what to say to position your membership so people will naturally be drawn into joining your membership.
BONUS #4: Grab & Go Email Template Super Pack (Value $497)

Email is the most important communication channel for online entrepreneurs like you and me. It’s how we share our promotions, serve our audience, and communicate with our members.
But, what do you say? And how should you say it? In this Email Template Super Pack, we’re handing over our email scripts for marketing, nurturing sequences, flash sales, onboarding, and more!
BONUS #5: Membership Sales Page Toolkit (Value $497)

These are the exact tools and resources that I use to create a gorgeous sales page that converts! Complete with swipe copy and design templates, you’ll be able to quickly whip up a sales page that not only stands out but one that will have visitors saying “just take my money already!”
BONUS #6: Membership Launch Blueprints (Value $497)

With these step-by-step launch blueprints, you’ll have the tools and know-how to launch, grow, and scale your membership — whether you choose to do a super simple launch or a whizbang launch. This is a launch buffet.
All you have to do is pick and choose the right elements that are best suited for you and your membership and create a blueprint that gets results!
Bonus #7: The Membership Experience™ Live Virtual Event (Value$497)

When you enroll before April 25th at 11:59 PM PT, you’ll also get a ticket to The Membership Experience™ Live Virtual. This is the membership event of the year where you’ll hear from other innovative membership site owners who are implementing the TRIBE materials in unique and creative ways.
Just one marketing, retention or content idea from this event can have a compounding impact on the results from your membership… and it’s included when you enroll in TRIBE!
TME Support & Discussion Group (Value$497)

During the course experience, you’ll get help from our incredible TRIBE community the entire time. You’ll be immersed in this super collaborative enviroment with other entrepreneurs, experts, coaches, consultants and all types of business owners, and you’ll be going through the materials together.
Also you will get Support from Stu McLaren on a daily basis through live 10 in 10s and during live office hours every week as the course modules are released.
So Let’s Recap
Here’s What You Get With The Membership Experience™
TOTAL VALUE OF $5,976

Stu Mclaren Membership Experience Cost
The Membership Experience (formerly Tribe) comes with 2 enrollment options:
- One payment of $1997. (Instant Discount Of $385)
- 6 payments of $397.
There is ZERO risk for you.
Here’s why…

14-Day, “No Questions Asked” Money Back Guarantee
We believe this is without a doubt the best training you can get your hands on regarding membership sites…
However, if for any reason at all, or for no reason at all, if you aren’t satisfied with out program…you have a full 14 days, to email us and receive a 100% Money Back no questions asked
My Stu McLaren Membership Experience™ (TRIBE) Review (IS IT FOR YOU?)
To sum everything up about the Stu Tribe system and the benefits of your membership, let’s recap on some critical points…
- You’re getting all the tools, training, resources, and custom items done-for-you.
- This is a true "lifestyle business"
- This is absolutely PROVEN. We use this system to generate tens of thousands of dollars on a daily basis
- You will get a free "all-access" pass to our live event and come away from the event armed with a treasure chest of secrets and strategies and a true competitive edge.
- Stu will teach you how to build the perfect membership for your passion, hobby, and current market.
- Pick the RIGHT type of membership to ensure your business explodes with success
- If you are just getting started or have failed before, this is the best way we have ever seen to get into gear and hit the ground running.
- Create and map out a fail-proof marketing strategy to ensure your message spreads like wildfire and reels in your ideal members
- Welcome loyal customers that pay month after month…and how to keep them happy so they buy for years to come
- Produce ULTRA-engaging content to help your members stay focused, move forward, and achieve peak success
- Stu will show you how to leverage REAL examples of successful membership to help you launch and grow a membership site of your own
- If you already have an online business, you won’t need to jump ship or shift your focus as most parts of this business can be automated.
Stu McLaren’s Membership experience is your golden ticket to have more financial stability and freedom doing what you love.
Remember, this is a once in a lifetime opportunity
and you’ve got everything to gain, nothing to lose and
it could change your life forever…